Another accessory created to Apple's advantage has hit the stores... The polyutherane case, from Aquapac USA, keeps your ipod dry will lounging at your pool, training for the Olympics or scuba-diving at Turks & Caicos. Enjoy!All the juice that comes from marketing a film is originated from its Preview (aka Trailer). The Preview tells a story... to shock... to intrigue... to provoke... to move... to entertain... but most importantly to creat a Buzz for the Ca-Ching purpose! At the coming film, "The Happening" by Night Shyamalan, either of those things are happening... Sixth sense, yes, was a classic... but this is simply disturbing Mr. Night!
Although, no one after the age of 5 (maybe even before that as well) is a fan of clowns... let alone the horrific soundtrack of the circus, unless we are talking about Cirque du Soleil, one can really appreciate the creativity of this ad... The "Underwater Circus" of Campbell-Ewald agency created a magic production for Farmers Insurance... After all, there is nothing more important than insuring your child's dreams...
... yet again! The single thinnest laptop that has ever been produced... It weighs 3 pounds and the products new ad is just too hard to believe, view it here! Give us a break Steve, we just got our iphone!!! 
with its latest ads that bring political, social and environmental awarness issues into play. After its Absolut "Fill-in-the-Blank" campaign that lasted over a decade, Absolut Vodka has turned a new leaf in its influential marketing strategies. With the catch phrase "In an Absolute World", the brand portrays not only funny and expected sexual connotations, but instead it focuses now on issues such as conjested traffic, pollution and global warming. After recognizing the influence of Al Gore to the world, since he was just awarded a Nobel Prize, we cannot help but wonder how many green marketing awards Absolut will win with its "ice-cubes" ad! Simply brilliant... 
It is such devastating news for us to learn that Anita Roddick, founder of The Body Shop, has passed away earlier this month. She suffered "a brain hemorrhage, her family said" as the New York Times reported. Anita, an icon for all women, portrayed in utter perfection the roles of a businesswoman, a marketeer, an activist, a philanthropist and an innovator! From the creation of The Body Shop, a business with a mission to end animal testing and protect the environment, to her numerous campaigns on causes, such as saving the rain forests, debt relief for developing countries and anti-sexism; Anita was an inspiration to every 21st century girl out there! Ms Rodick, we salute you and shall always remember you! 
goes to... none other than Tom Ford! And you thought that back in the day, the Gucci ads were raunchy? The marketing sense never has failed on him, one must admit... The creative mind for this campaign had to be Terry Richardson, aka ad-provocateur. The guy, responsible for bring the luxury goods to the masses, is now busy with his new venture... bring premium-uber-luxury back! His new store in Madison Avenue, a men's only haven, is re-emphasizing on tailor-made, one-of-a-kind designs for men. A concept that has never existed before... and targeted to the very few and eclectic, i.e those who can afford it! That's niche for you... How long has it been since you last saw a TV commercial and just did not want it to end? The 90's era, when companies invested heavily on producing something ultra-extravagant and premium for the TV sets is long gone... But few connaisseurs still got what it takes to get you back hitched on the ADs game. A true connaiseur for all things luxury is LVMH and its latest ad for Henessy is definitely flaunting its taste! No question, it was voted in this week's top 5 ads in adforum, since it even rivals the status of Martini ads in all its strength points: location, music and sexuality... The mastermind agency that raised eyebrows and created this ad is Berlin Cameron United, who have a trully respectable clientele already. So, sit back, get a glass and enjoy...
You always admire when established brands turn over some of the profits to charitable causes... Like in the case of Cartier, by creating the Love Collection and donating 10% of its worldwide sales to charity organisations all around the world and even declaring June 8th, its official Love Day that is to be celebrated annually (due to this year's tremendous success), this marketing buzz has reached every point on the planet... And if you haven't noticed anything yourself, well then, you must have been sleeping... But what is trully astonishing in this love propaganda, is how a charitable cause has revamped the classic luxury brand more than celebrating the causes per se it supports. At least this case-study marketing tool generates good merits and sets a great example to all kinds of consumer-seller moguls out there... 
...this year is definetely Google's Earth Santa Toy Hunt!!! Google is yet again a step forward with its latest application on its famous web atlas... It decided putting some christmas glitz on it! How more unique, creative and playful you can go? It's the perfect Christmas game for kids, since everyday, until Christmas day, you are given a clue and have to discover a gift hidden in a special place all over the globe! But it can be addictive for adults too... What else can you to do to kill some of your dull morning office hours than globetrotting around Google Earth?
Just what we all need this time of year! A warm message to motivate us and reevaluate our goals for the new year! BBH brings you another inspiring Johnnie Walker ad, just in time to make you decide what your new year's resolutions should be...
Italian designers Dolce & Gabbana take it up a notch, by opening a new Gold restaurant in Via Poerio in Milan! The golden theme is in tack with there limited golden edition of Motorola RAZR... "Everything, from the stairs to the luminaries gleams in sparkling yellow hue" (source). Well, it was about time! I mean Roberto Cavalli's cafe in Milan has been keeping the model-hungry clientele for years.. D&G are the only designers that can make tacky into classy... It shall be a golden year for sure!
...this year is undoubtedly David LaChapelle's Boots ad! And its already known that anything LaChapelle does is sexy! It definetely is unconventional, kind of the Bad Santa movie - nothing PG and christmacy about it! Andy Brent, marketing director for the ad, said "We want to bring some glamour into women’s lives this Christmas and remind them to take time out for themselves to look and feel special too." (source) and the final product for this brilliant campaign was supermodel femmes fatale applying make-up while having to deal with all things domestic too! The £15 million campaign was a creation of advertising agency Mother London by creatives Damon Collins, Iskra Tsaneva, Jo Forel, with agency producer Emmalou Johnson. So men, get your ladies gorgeous this season...
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