Innovation: Your summer accessory...

Another accessory created to Apple's advantage has hit the stores... The polyutherane case, from Aquapac USA, keeps your ipod dry will lounging at your pool, training for the Olympics or scuba-diving at Turks & Caicos. Enjoy!

Innovation: Apple is on Air

... yet again! The single thinnest laptop that has ever been produced... It weighs 3 pounds and the products new ad is just too hard to believe, view it here! Give us a break Steve, we just got our iphone!!!

Ads: Old-School all the way...

is how Apple is doing it... One must admit they are the funniest ads ever, just because... they are so REAL! I mean brutally real! Vista vs Mac, hmmm... Mac vs Vista... tough one! It's the old washing powder type of marketing that does not need to say more! Point taken!