Showing posts with label Ads. Show all posts
Showing posts with label Ads. Show all posts

Thursday, August 21, 2008

Ads: Time to Fight back?

WSJ: "Microsoft is turning to Jerry Seinfeld to star in a new $300 million advertising campaign, one of the largest in the software giant's history". The lucky agency behind the lucrative deal is Crispin Porter and Bogusky, a Miami-based ad agency. CPB's got some test ahead of them...

Friday, May 09, 2008

Ads: Creative Genius...

Although, no one after the age of 5 (maybe even before that as well) is a fan of clowns... let alone the horrific soundtrack of the circus, unless we are talking about Cirque du Soleil, one can really appreciate the creativity of this ad... The "Underwater Circus" of Campbell-Ewald agency created a magic production for Farmers Insurance... After all, there is nothing more important than insuring your child's dreams...

Tuesday, January 15, 2008

Innovation: Apple is on Air





... yet again! The single thinnest laptop that has ever been produced... It weighs 3 pounds and the products new ad is just too hard to believe, view it here! Give us a break Steve, we just got our iphone!!!

Wednesday, November 28, 2007

Ads: Old-School all the way...




is how Apple is doing it... One must admit they are the funniest ads ever, just because... they are so REAL! I mean brutally real! Vista vs Mac, hmmm... Mac vs Vista... tough one! It's the old washing powder type of marketing that does not need to say more! Point taken! 

Sunday, October 28, 2007

Ads: Absolut gets influential...




with its latest ads that bring political, social and environmental awarness issues into play. After its Absolut "Fill-in-the-Blank" campaign that lasted over a decade, Absolut Vodka has turned a new leaf in its influential marketing strategies. With the catch phrase "In an Absolute World", the brand portrays not only funny and expected sexual connotations, but instead it focuses now on issues such as conjested traffic, pollution and global warming. After recognizing the influence of Al Gore to the world, since he was just awarded a Nobel Prize, we cannot help but wonder how many green marketing awards Absolut will win with its "ice-cubes" ad! Simply brilliant...

Tuesday, September 25, 2007

Ads: Most Provocative ad 2007 award


goes to... none other than Tom Ford! And you thought that back in the day, the Gucci ads were raunchy? The marketing sense never has failed on him, one must admit... The creative mind for this campaign had to be Terry Richardson, aka ad-provocateur. The guy, responsible for bring the luxury goods to the masses, is now busy with his new venture... bring premium-uber-luxury back! His new store in Madison Avenue, a men's only haven, is re-emphasizing on tailor-made, one-of-a-kind designs for men. A concept that has never existed before... and targeted to the very few and eclectic, i.e those who can afford it! That's niche for you...

Friday, August 17, 2007

Ads: Hennessy better than Martini?

How long has it been since you last saw a TV commercial and just did not want it to end? The 90's era, when companies invested heavily on producing something ultra-extravagant and premium for the TV sets is long gone... But few connaisseurs still got what it takes to get you back hitched on the ADs game. A true connaiseur for all things luxury is LVMH and its latest ad for Henessy is definitely flaunting its taste! No question, it was voted in this week's top 5 ads in adforum, since it even rivals the status of Martini ads in all its strength points: location, music and sexuality... The mastermind agency that raised eyebrows and created this ad is Berlin Cameron United, who have a trully respectable clientele already. So, sit back, get a glass and enjoy...

Thursday, June 28, 2007

Ads: Most Innovative distribution point...


has been the marketing on the baggage claim at the marco Polo di Venezia airport, in order to advertize its Casino di Venezia. The baggage claim has been redressed to look like a russian roulette... Additionally, the Casino provides free tickets to passengers and tourists to gain visits... The result? A 60% increase in the number of visits. Are bettings on what-number-will-your-suitcase-be-on-to currently played?
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