with its latest ads that bring political, social and environmental awarness issues into play. After its Absolut "Fill-in-the-Blank" campaign that lasted over a decade, Absolut Vodka has turned a new leaf in its influential marketing strategies. With the catch phrase "In an Absolute World", the brand portrays not only funny and expected sexual connotations, but instead it focuses now on issues such as conjested traffic, pollution and global warming. After recognizing the influence of Al Gore to the world, since he was just awarded a Nobel Prize, we cannot help but wonder how many green marketing awards Absolut will win with its "ice-cubes" ad! Simply brilliant... 
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