Innovation: Philippe Starck goes green...

Who would have thought that being green and efficient, can look so good? The star designer launches a new product to his collection, one that not only will become a trend, but will also could potentially produce up to 80% of a home's energy. The miniature roof-top windmill isn't an eyesore either... It's blades are designed of transparent plastic, which is virtually invisible up on a roof. Starck certainly is too cool for his kind of school!

Innovation: Nintendo moves forward...

by venturing into a new type of application for its Wii powerful remote... the Wii Fit! Making exercise a game? Check! Enticing women of all ages to Nintendo's target audience? Check! Stepping away from its market segment? Check! Talk about sound marketing...!  With a budget already splurging its way towards consumer awareness - a visit in Times Square will give you a slight idea of Nintendo's aggressive pitch - it sure feels like a sure bet! 

Innovation: Your summer accessory...

Another accessory created to Apple's advantage has hit the stores... The polyutherane case, from Aquapac USA, keeps your ipod dry will lounging at your pool, training for the Olympics or scuba-diving at Turks & Caicos. Enjoy!

Innovation: Apple is on Air

... yet again! The single thinnest laptop that has ever been produced... It weighs 3 pounds and the products new ad is just too hard to believe, view it here! Give us a break Steve, we just got our iphone!!!

Ads: Most Innovative distribution point...

has been the marketing on the baggage claim at the marco Polo di Venezia airport, in order to advertize its Casino di Venezia. The baggage claim has been redressed to look like a russian roulette... Additionally, the Casino provides free tickets to passengers and tourists to gain visits... The result? A 60% increase in the number of visits. Are bettings on what-number-will-your-suitcase-be-on-to currently played?

Walk on water? Naaaah... try better!

Try hopping on it! This new gadget for the extreme sport fanatics, AquaSkipper certainly screams unique... A fun thing to use in order to jump like a looney on the water and be this summer's attention grabber! It's patented design is made of hydrofoil wings and fiberglass spring that let you fly across the water by hopping up and down. It may be fun... it may be totally useless... but who caaaaaares??? Since, there's nothing else like it! One of the best marketing advantages in business is innovation! So, hydro-hopping it is...