Ads: Most Innovative distribution point...

has been the marketing on the baggage claim at the marco Polo di Venezia airport, in order to advertize its Casino di Venezia. The baggage claim has been redressed to look like a russian roulette... Additionally, the Casino provides free tickets to passengers and tourists to gain visits... The result? A 60% increase in the number of visits. Are bettings on what-number-will-your-suitcase-be-on-to currently played?

Best Christmas Marketing Idea...

...this year is definetely Google's Earth Santa Toy Hunt!!! Google is yet again a step forward with its latest application on its famous web atlas... It decided putting some christmas glitz on it! How more unique, creative and playful you can go? It's the perfect Christmas game for kids, since everyday, until Christmas day, you are given a clue and have to discover a gift hidden in a special place all over the globe! But it can be addictive for adults too... What else can you to do to kill some of your dull morning office hours than globetrotting around Google Earth?