All the juice that comes from marketing a film is originated from its Preview (aka Trailer). The Preview tells a story... to shock... to intrigue... to provoke... to move... to entertain... but most importantly to creat a Buzz for the Ca-Ching purpose! At the coming film, "The Happening" by Night Shyamalan, either of those things are happening... Sixth sense, yes, was a classic... but this is simply disturbing Mr. Night!
Saturday, May 10, 2008
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