... Crispin Porter and Bogarty according to Businessweek. The famous agency, with almost zero TV ads, were the ones responsible for the 90% of the MINI's success in the US. One of their work worth mentioning is when they run a Ford Excursion around urban markets placing a MINI on top of the gas guzzler. The message implied was that "an Excursion owner was taking his MINI to the country for the weekend, instead of his skis or a surfboard". This stunt established in the US the idea that petitte is practicle yet pretty... which was the signature selling point for the MINI brand.
Friday, May 12, 2006
Meet the craziest ad agency in America...
... Crispin Porter and Bogarty according to Businessweek. The famous agency, with almost zero TV ads, were the ones responsible for the 90% of the MINI's success in the US. One of their work worth mentioning is when they run a Ford Excursion around urban markets placing a MINI on top of the gas guzzler. The message implied was that "an Excursion owner was taking his MINI to the country for the weekend, instead of his skis or a surfboard". This stunt established in the US the idea that petitte is practicle yet pretty... which was the signature selling point for the MINI brand.
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Hallo I absolutely adore your site. You have beautiful graphics I have ever seen.
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