when it comes to advertising! It appears that Apple's CEO, Steve Jobs, has resorted to the traditional way of marketing his products, by confronting the competition head on. The new series of TV commercials features a humorous comparison between PCs and Macs, portrayed by author John Hodgman as a nerdy PC and another younger, sexier actor as the Mac (source), who discuss about viruses, unexpected freezes and the iLife software package. This could be the perfect case study for hostile advertising (click on the image to view it)... The war is on!
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