Get Protected... and find The One!

This extreme and provocative but also tastefully made ad is created by TBWA Paris agency as an AIDS campaign. The sure thing is it will produce strong arguments and thoughts, but the graphics at least are exceptional...

Do you get it?

the provocative Levi's...
polished as a mirror...
as fast as mazda...

a trully original ad created for Glassex...

Meet the craziest ad agency in America...

... Crispin Porter and Bogarty according to Businessweek. The famous agency, with almost zero TV ads, were the ones responsible for the 90% of the MINI's success in the US. One of their work worth mentioning is when they run a Ford Excursion around urban markets placing a MINI on top of the gas guzzler. The message implied was that "an Excursion owner was taking his MINI to the country for the weekend, instead of his skis or a surfboard". This stunt established in the US the idea that petitte is practicle yet pretty... which was the signature selling point for the MINI brand.

BMW brings innovation...

A new feature of night vision that hasn't been used before in regular cars is added in BMW 7 series... The video appears to be extremely convincing, however on a second thought, how often do you happen to be in the middle of darkness and your big lights seem to be inadequate?

So that you'll never run on flat...

Goodyear lives up to its name! The new series of ads, created by Leagas Delaney agency in London, shows us why changing a tire can be dangerous. The ad uploaded is by far the best one...

Another cow parade...

... to be pride of is held in Athens today! The world’s largest public art event, originated in Chicago and New York in 1999 continues to grow by gathering new artists all over the world to express themselves on the standard statue cow, in order to create an auction in the end of the event for charitable causes. This cow not only represents the trends of art nowadays, but more importantly it is a symbol of unity and philanthropism...

Picasso's art ranks most expensive in auction history...

...as a portrait of his mistress Dora Maar is sold for $95.2 million in Sotheby's on May 3rd. The painting "Dora Maar au chat" becomes the second highest price ever paid for a work of art at auction, after "Boy With a Pipe (The Young Apprentice),"which is also a 1905 painting from Picasso, created in his Rose Period, which brought $104.1 million at Sotheby's. Apparently the bidder was not familiar to the Sotheby's executives and was sat on the far back of the auctioning room. Viewers said that he was holding his 1340 numbered plate and bidded in an unusual style. The bidder remains to be unknown, an added element to characterize Sotheby's auction trully spectacular. It appears that the art market has bounced back fiercely...

What an MBA won't teach you...

is the truth about advertising!!! This trully brilliant and hillarious clip is the creation of director Tim Hamilton back in 1999. Nevertheless, if you view it it perfectly applies to the bitchiness involved in every workplace... especially when it comes to advertising! (source)

How Kaavya Got Signed and Got Caught...

Only a month ago, every student at Harvard University was envious of a fellow freshman, Kaavya Viswanathan, who got a $500,000 deal by a prestigious publishing company, Little Brown & Co, for her new fiction How Opal Got Kissed Got Wild and Got a Life and for a following novel. On top of that, DreamWorks expressed an interest to create a movie based on Kaavya's book. For an unpublished writer at the age of 17, sealing this deal, seems beyond any kind of imagination... However, the story unfolds in a bitter ending as the Harvard student gets caught plagiarizing 14 passages from author Megan McCafferty's novels, Sloppy Firsts and Second Helpings. Kaavya publicly apologizes about 'internalizing'' McCafferty's words in her own writing, since she has been a fan of the author from a very young age and resorts to cancel all books published, until the novel is reviewed. More updates on the story can be found in Harvard's magazine, here.

Mac does it simple...

when it comes to advertising! It appears that Apple's CEO, Steve Jobs, has resorted to the traditional way of marketing his products, by confronting the competition head on. The new series of TV commercials features a humorous comparison between PCs and Macs, portrayed by author John Hodgman as a nerdy PC and another younger, sexier actor as the Mac (source), who discuss about viruses, unexpected freezes and the iLife software package. This could be the perfect case study for hostile advertising (click on the image to view it)... The war is on!

Hold your breath...

as David Blaine is at it again!!! The infamous illusionist who starved himself for 44 days in a glass box over River Thames in London, in 2003 after have been sealed in an ice block in Times Square for 62 hours in 2000, now, reemerges with a new stunt that will have him submerged in a water-filled sphere (8 ft in diameter) in front of the Lincoln Center in New York for 7 days and 7 nights, using tubes for air and nutrition. The ultimate goal of this event will be to hold his breath underwater to break the world record of 8 minutes, 58 seconds. This is Day 2, and all goes as planned... Good magic is good marketing, no?

Martha Stewart designs your life...

Now you can get tips about lifestyle, beauty, interior design and fashion from the domestic diva. Martha Stewart just launched a new magazine called "Blueprint: Design your Life" targeted for the thirty something ladies who have just purchased their first home and need a mother figure to show them the tricks... Businessweek characterized it the antithesis of Wallpaper, so there you have it, the lifestyle magazine for the girl next door...

Dum or dummer????

Some people are dum after all! Check out a guy who played dare with his girlfriend in order to get her to do a threesome at http://www.helpwinthisbet.com/404/. What he'd lose if he didn't succeed the bet? Simply admitting that he is an idiot. It seems that his site is doing fine and he has a charisma in guerilla marketing! I wonder who's dummer in this story...

Magnum does it's magic again...

...by creating an ad so delicious and tasteful, yet vibrant and against the stereotypical ice-cream scenarios. This new ad is created by McCann-Erickson and you can view it by clicking on the image above. Get tempted...

Go glam these holidays...

in Mykonos's recently rennovated and new member of the design hotels, Mykonos Theoxenia. This hotel, built in 1960, by Aris Constantinides, is considered to be of historical value and is sited in the center of the Mykonian town with a breathtaking view of the agean sea. The hotel names its design style as glam sixties, which is the work of the interior designer Aggelos Aggelopoulos. So if you're considering to follow the Mykonos hipe, do it with style in the hippest hotel of the island.

Impossible is nothing for Kevin Garnett

the biggest athlebrity of NBA is now part of the Adidas "Impossible is nothing" campaign. The latest ad by Adidas is trully genius, since it combines the humor and the underlying message aimed to inspire teenagers. As published in Adpunch, Kevin Garnett is a great role model for the brand, because "His determination and leadership on the court are what make him such an exceptional player".

New Pepsi ad features Christina...

which adds a bit of a controversy to it, knowing that Ms. Aguilera was a devoted fan and once the face of Coca-cola. Pepsi has been boosting its image by creating the battle of pop icons and the most popular and enjoyable of all will be the one between the two Mouseketeers, Britney and Christina. But when it comes to the ad (click on the image to view it) itself, it's a bit of a downer... Pepsi has produced dozens of more impressive and smarter ads than this one, such as the one with P. Diddy aired in 2005's Super Bowl game.

Madonna back on stage...

Queen Madge is at it again... She's ready to take the world by storm and make us burn our credit cards to watch her perform the most overexposed album for 2006. But hell ya, it's worth it and as she says: “I'm going to turn the world into one big dance floor”... So stay alert and watch ebay get happy!!

Rexonna fires up!

Rexonna has initiated a new guerilla ad that will certainly strengthen its marketing power... This one was commented by CreativeCriminal... see if you get it!

Vicks gets you addicted!

Who could believe that a product like Vicks would create the most fun and addicting site of the moment? Vicks created an online game "the diary defender" for the launch of its new product Vicks First Defence that gets you excited about it by playing, but most importantly it advertises itself brilliantly... So give it a go by clicking on the image above... you'll be playing all night coz Vicks doesn't let the bed bugs bite!!