the Absolut Kravitz campaign that is! Absolut took its advertising one step further by collaborating with Lenny Kravitz and producing a song for his new video. This song has been remixed in ten different versions by the producers of the moment, such as Little Louie Vega, Jazzanova and Nikkos Patrelakis. These songs can be downloaded for your liking on www.absoluttracks.com . The most thrilling experience however of this campaign is not just the smart idea of Absolut to combine its product with music... its the skip-a-heartbeat feeling once you enter for the first time on the site... The visuals combined with the rocking vibe that comes from Lenny's music leaves you in awe... You can select the track of the producer that you like most and when it uploads you're trasnferred to a new venue specially designed to fit with the style of the producer. You even get to see an image of the artist that seems so real.... you think he's about to start dancing! This is new advertising...
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