Thursday, June 28, 2007

Ads: Most Innovative distribution point...


has been the marketing on the baggage claim at the marco Polo di Venezia airport, in order to advertize its Casino di Venezia. The baggage claim has been redressed to look like a russian roulette... Additionally, the Casino provides free tickets to passengers and tourists to gain visits... The result? A 60% increase in the number of visits. Are bettings on what-number-will-your-suitcase-be-on-to currently played?

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