Tuesday, August 26, 2008

Innovation: Philippe Starck goes green...


Who would have thought that being green and efficient, can look so good? The star designer launches a new product to his collection, one that not only will become a trend, but will also could potentially produce up to 80% of a home's energy. The miniature roof-top windmill isn't an eyesore either... It's blades are designed of transparent plastic, which is virtually invisible up on a roof. Starck certainly is too cool for his kind of school!

Thursday, August 21, 2008

Ads: Time to Fight back?

WSJ: "Microsoft is turning to Jerry Seinfeld to star in a new $300 million advertising campaign, one of the largest in the software giant's history". The lucky agency behind the lucrative deal is Crispin Porter and Bogusky, a Miami-based ad agency. CPB's got some test ahead of them...
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