Thursday, June 28, 2007

Ads: Most Innovative distribution point...


has been the marketing on the baggage claim at the marco Polo di Venezia airport, in order to advertize its Casino di Venezia. The baggage claim has been redressed to look like a russian roulette... Additionally, the Casino provides free tickets to passengers and tourists to gain visits... The result? A 60% increase in the number of visits. Are bettings on what-number-will-your-suitcase-be-on-to currently played?

Monday, June 25, 2007

Walk on water? Naaaah... try better!



Try hopping on it! This new gadget for the extreme sport fanatics, AquaSkipper certainly screams unique... A fun thing to use in order to jump like a looney on the water and be this summer's attention grabber! It's patented design is made of hydrofoil wings and fiberglass spring that let you fly across the water by hopping up and down. It may be fun... it may be totally useless... but who caaaaaares??? Since, there's nothing else like it! One of the best marketing advantages in business is innovation! So, hydro-hopping it is...

Tuesday, June 19, 2007

How far would you go for Cartier?

You always admire when established brands turn over some of the profits to charitable causes... Like in the case of Cartier, by creating the Love Collection and donating 10% of its worldwide sales to charity organisations all around the world and even declaring June 8th, its official Love Day that is to be celebrated annually (due to this year's tremendous success), this marketing buzz has reached every point on the planet... And if you haven't noticed anything yourself, well then, you must have been sleeping... But what is trully astonishing in this love propaganda, is how a charitable cause has revamped the classic luxury brand more than celebrating the causes per se it supports. At least this case-study marketing tool generates good merits and sets a great example to all kinds of consumer-seller moguls out there...

Thursday, June 14, 2007

Best Public Speaker Award...


... without a doubt goes to Al Gore! After his Inconveniently Truthful speech to raise social awareness about global warming in the Megaron in Athens last night, one can only crown him Mr. How-to-capture-an-audience 2007. You can only wonder how on earth did he manage to be once the next President of the United States and did not actually become The President of the United States. Well, if his efforts for the environmental cause follow through and people begin to be proactive... it is all worth it! After a series of opening lines and rechewed jokes, Mr. Vice President engaged the Greek crowd with his wisdom on the definition of the word "crisis" - a word originated from the Greeks of course- which in japanese is translated as danger and opportunity. He said, therefore, that "A time when the climate crisis is the most dangerous obstactle we are faced with is at the same time the greatest opportunity to fight over...". Later on, he hit the audience hard where it pains the most- the current political situation- by saying "Politcal democracy is a renewable resource". After an hour and a half of this environmentally alarmed campaign you just cannot sit back and relax... You got to buy his DVD and book, pronto! And that's how it's done...!!
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