... without a doubt goes to
Al Gore! After his Inconveniently Truthful speech to raise social awareness about global warming in the Megaron in Athens last night, one can only crown him
Mr. How-to-capture-an-audience 2007. You can only wonder how on earth did he manage to be once the next President of the United States and did not actually become
The President of the United States. Well, if his efforts for the environmental cause follow through and people begin to be proactive... it is all worth it! After a series of opening lines and rechewed jokes, Mr. Vice President engaged the Greek crowd with his wisdom on the definition of the word "
crisis" - a word originated from the Greeks of course- which in japanese is translated as danger and opportunity. He said, therefore, that "A time when the climate crisis is the most dangerous obstactle we are faced with is at the same time the greatest opportunity to fight over...". Later on, he hit the audience hard where it pains the most- the current political situation- by saying "
Politcal democracy is a renewable resource". After an hour and a half of this environmentally alarmed campaign you just cannot sit back and relax... You got to buy his
DVD and book, pronto! And that's how it's done...!!
You always admire when established brands turn over some of the profits to charitable causes... Like in the case of Cartier, by creating the Love Collection and donating 10% of its worldwide sales to charity organisations all around the world and even declaring June 8th, its official Love Day that is to be celebrated annually (due to this year's tremendous success), this marketing buzz has reached every point on the planet... And if you haven't noticed anything yourself, well then, you must have been sleeping... But what is trully astonishing in this love propaganda, is how a charitable cause has revamped the classic luxury brand more than celebrating the causes per se it supports. At least this case-study marketing tool generates good merits and sets a great example to all kinds of consumer-seller moguls out there... 
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