by venturing into a new type of application for its Wii powerful remote... the Wii Fit! Making exercise a game? Check! Enticing women of all ages to Nintendo's target audience? Check! Stepping away from its market segment? Check! Talk about sound marketing...! With a budget already splurging its way towards consumer awareness - a visit in Times Square will give you a slight idea of Nintendo's aggressive pitch - it sure feels like a sure bet!
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