News: Change Has Come to America!

In the words of his opponent, "America has spoken - and spoken clearly", newly elected President of the United states, Barack Obama proves that anything is possible in this country, by sweeping away the last racial barrier in American politics with ease as the country chose him as its first black chief executive! We have witnessed one of the strongest marketing campaigns ever seen in political elections that engaged the young crowds to vote, first-time voters to voice their opinions and a vast majority of African-Americans that have never cared to express any interest before! All that... just with the marketing catch-phrase "HOPE"! God bless America! 

Ideas: For richer or for poorer...

The party's over, it's time to call it a day. 

They've burst your pretty balloon and taken the 

moon away. 

It's time to wind up the masquerade. 

Just make your mind up, the piper must be paid. 

The party's over, the candles flicker and dim. 

You danced and dreamed through the night, 

It seemed right just being with him. 

Now you must wake up, all dreams must end.

Take off your make up, the party's over, 

It's all over, my friend. 

Sir Taki says it oh-so-right... here! We all need a Robin Hood to save us from this doom!!

Pleasure: The best of both worlds...

when Paris meets New York... and the most stylish books are housed in the most iconic hotel, you're bound to have a hit! The Plaza Hotel has welcomed the French publisher and bookstore Assouline that not only houses the current editions, but also has a gift and vintage books collection... It's the perfect unique gift idea! 

Pleasure: A new sure hit!

Candace Bushnell's new novel, "One Fifth Avenue" is having its coming-out-party this Monday 22nd of September at Carrie's fave City in Barnes n' Noble, Union Square. Special guest star, the creator herself of course, who will be signing our new guilty-pleasure reading material for October! To have a sneak peak about the story, read here. 

Ideas: Get your own...

 

...fix! It's officially autumn... and Pumpkin Spice Lattes are in the house of Starbucks! For the girls who are on their new season diets, you can check your calories intake here! 

Ideas: Fight the gloom with macaroon...

At times like these, when the whole economy is suffering... places like Laduree are heaven on earth! Although it has opened its doors since 2006, the famous Parisian tea room with the oh-so-lovely sweets, Laduree has a London home too... in Harrods! Bringing the best of both worlds... is a sure marketing success!  I love how Harrods keeps shifting things around and keeps the momentum going... First the Krispy Kreme... now the ultimate luxury dessert! We'll keep watching for the next surprise! 

Business: Facebook's Success...

...World Domination??! It's fun... It's useful for staying in touch with friends and remembering their birthdays... It's a guilty pleasure... It's smart... yet now, it's too dangerous that you just can't live without it! In an article in the New York Times Magazine, some confessions of Facebook members express our biggest concerns about the site and reveal how a smart business idea has changed the lives and habits of millions of people... "Yet Ahan knows that she cannot simply walk away from her online life, because the people she knows online won’t stop talking about her, or posting unflattering photos. She needs to stay on Facebook just to monitor what’s being said about her. This is a common complaint I heard, particularly from people in their 20s who were in college when Facebook appeared and have never lived as adults without online awareness. For them, participation isn’t optional. If you don’t dive in, other people will define who you are. So you constantly stream your pictures, your thoughts, your relationship status and what you’re doing — right now! — if only to ensure the virtual version of you is accurate, or at least the one you want to present to the world."

News: Welcome MTV Greece!!

MTV showed its face in Greece last night, when it commenced its broadcasting in the Athens region. We can't wait to see national artists, like Matisse, getting the chance to become an international band, like they deserve! We can't wait to see all the MTV trademark shows to be translated to the Greek reality... either!!! 

Innovation: Philippe Starck goes green...

Who would have thought that being green and efficient, can look so good? The star designer launches a new product to his collection, one that not only will become a trend, but will also could potentially produce up to 80% of a home's energy. The miniature roof-top windmill isn't an eyesore either... It's blades are designed of transparent plastic, which is virtually invisible up on a roof. Starck certainly is too cool for his kind of school!

Ads: Time to Fight back?

WSJ: "Microsoft is turning to Jerry Seinfeld to star in a new $300 million advertising campaign, one of the largest in the software giant's history". The lucky agency behind the lucrative deal is Crispin Porter and Bogusky, a Miami-based ad agency. CPB's got some test ahead of them...

Innovation: Nintendo moves forward...

by venturing into a new type of application for its Wii powerful remote... the Wii Fit! Making exercise a game? Check! Enticing women of all ages to Nintendo's target audience? Check! Stepping away from its market segment? Check! Talk about sound marketing...!  With a budget already splurging its way towards consumer awareness - a visit in Times Square will give you a slight idea of Nintendo's aggressive pitch - it sure feels like a sure bet! 

Innovation: Your summer accessory...

Another accessory created to Apple's advantage has hit the stores... The polyutherane case, from Aquapac USA, keeps your ipod dry will lounging at your pool, training for the Olympics or scuba-diving at Turks & Caicos. Enjoy!

Movie: Ain't Happening...

All the juice that comes from marketing a film is originated from its Preview (aka Trailer). The Preview tells a story... to shock... to intrigue... to provoke... to move... to entertain... but most importantly to creat a Buzz for the Ca-Ching purpose! At the coming film, "The Happening" by Night Shyamalan, either of those things are happening... Sixth sense, yes, was a classic... but this is simply disturbing Mr. Night!

Ads: Creative Genius...

Although, no one after the age of 5 (maybe even before that as well) is a fan of clowns... let alone the horrific soundtrack of the circus, unless we are talking about Cirque du Soleil, one can really appreciate the creativity of this ad... The "Underwater Circus" of Campbell-Ewald agency created a magic production for Farmers Insurance... After all, there is nothing more important than insuring your child's dreams...

Innovation: Apple is on Air

... yet again! The single thinnest laptop that has ever been produced... It weighs 3 pounds and the products new ad is just too hard to believe, view it here! Give us a break Steve, we just got our iphone!!!