Friday, April 28, 2006

Martha Stewart designs your life...


Now you can get tips about lifestyle, beauty, interior design and fashion from the domestic diva. Martha Stewart just launched a new magazine called "Blueprint: Design your Life" targeted for the thirty something ladies who have just purchased their first home and need a mother figure to show them the tricks... Businessweek characterized it the antithesis of Wallpaper, so there you have it, the lifestyle magazine for the girl next door...

Thursday, April 27, 2006

Dum or dummer????


Some people are dum after all! Check out a guy who played dare with his girlfriend in order to get her to do a threesome at http://www.helpwinthisbet.com/404/. What he'd lose if he didn't succeed the bet? Simply admitting that he is an idiot. It seems that his site is doing fine and he has a charisma in guerilla marketing! I wonder who's dummer in this story...

Magnum does it's magic again...


...by creating an ad so delicious and tasteful, yet vibrant and against the stereotypical ice-cream scenarios. This new ad is created by McCann-Erickson and you can view it by clicking on the image above. Get tempted...

Tuesday, April 25, 2006

Go glam these holidays...








in Mykonos's recently rennovated and new member of the design hotels, Mykonos Theoxenia. This hotel, built in 1960, by Aris Constantinides, is considered to be of historical value and is sited in the center of the Mykonian town with a breathtaking view of the agean sea. The hotel names its design style as glam sixties, which is the work of the interior designer Aggelos Aggelopoulos. So if you're considering to follow the Mykonos hipe, do it with style in the hippest hotel of the island.

Monday, April 17, 2006

Impossible is nothing for Kevin Garnett


the biggest athlebrity of NBA is now part of the Adidas "Impossible is nothing" campaign. The latest ad by Adidas is trully genius, since it combines the humor and the underlying message aimed to inspire teenagers. As published in Adpunch, Kevin Garnett is a great role model for the brand, because "His determination and leadership on the court are what make him such an exceptional player".

Friday, April 14, 2006

New Pepsi ad features Christina...


which adds a bit of a controversy to it, knowing that Ms. Aguilera was a devoted fan and once the face of Coca-cola. Pepsi has been boosting its image by creating the battle of pop icons and the most popular and enjoyable of all will be the one between the two Mouseketeers, Britney and Christina. But when it comes to the ad (click on the image to view it) itself, it's a bit of a downer... Pepsi has produced dozens of more impressive and smarter ads than this one, such as the one with P. Diddy aired in 2005's Super Bowl game.

Thursday, April 13, 2006

Madonna back on stage...


Queen Madge is at it again... She's ready to take the world by storm and make us burn our credit cards to watch her perform the most overexposed album for 2006. But hell ya, it's worth it and as she says: “I'm going to turn the world into one big dance floor”... So stay alert and watch ebay get happy!!

Wednesday, April 12, 2006

Rexonna fires up!

Rexonna has initiated a new guerilla ad that will certainly strengthen its marketing power... This one was commented by CreativeCriminal... see if you get it!

Monday, April 10, 2006

Vicks gets you addicted!

Who could believe that a product like Vicks would create the most fun and addicting site of the moment? Vicks created an online game "the diary defender" for the launch of its new product Vicks First Defence that gets you excited about it by playing, but most importantly it advertises itself brilliantly... So give it a go by clicking on the image above... you'll be playing all night coz Vicks doesn't let the bed bugs bite!!

Sunday, April 09, 2006

BBDO "Agency of the year 2005" ...

... for all the right reasons! BBDO New York has created the new ads for Cingular... the newest and thinnest cell phone in the market. This ad has a great vibe, so click on the image to view it!

Sunday, April 02, 2006

Absolutely Kreative...


the Absolut Kravitz campaign that is! Absolut took its advertising one step further by collaborating with Lenny Kravitz and producing a song for his new video. This song has been remixed in ten different versions by the producers of the moment, such as Little Louie Vega, Jazzanova and Nikkos Patrelakis. These songs can be downloaded for your liking on www.absoluttracks.com . The most thrilling experience however of this campaign is not just the smart idea of Absolut to combine its product with music... its the skip-a-heartbeat feeling once you enter for the first time on the site... The visuals combined with the rocking vibe that comes from Lenny's music leaves you in awe... You can select the track of the producer that you like most and when it uploads you're trasnferred to a new venue specially designed to fit with the style of the producer. You even get to see an image of the artist that seems so real.... you think he's about to start dancing! This is new advertising...
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