Marketing Wizard

News: Change Has Come to America!

2008-11-05T07:29:00.000-08:00

In the words of his opponent, "America has spoken - and spoken clearly", newly elected President of the United states, Barack Obama proves that anything is possible in this country, by sweeping away the last racial barrier in American politics with ease as the country chose him as its first black chief executive! We have witnessed one of the strongest marketing campaigns ever seen in political elections that engaged the young crowds to vote, first-time voters to voice their opinions and a vast majority of African-Americans that have never cared to express any interest before! All that... just with the marketing catch-phrase "HOPE"! God bless America!

Ideas: For richer or for poorer...

2008-09-25T11:01:00.000-07:00

The party's over, it's time to call it a day.

They've burst your pretty balloon and taken the

moon away.

It's time to wind up the masquerade.

Just make your mind up, the piper must be paid.

The party's over, the candles flicker and dim.

You danced and dreamed through the night,

It seemed right just being with him.

Now you must wake up, all dreams must end.

Take off your make up, the party's over,

It's all over, my friend.

Sir Taki says it oh-so-right... here! We all need a Robin Hood to save us from this doom!!

Pleasure: The best of both worlds...

2008-09-20T16:32:00.001-07:00

when Paris meets New York... and the most stylish books are housed in the most iconic hotel, you're bound to have a hit! The Plaza Hotel has welcomed the French publisher and bookstore Assouline that not only houses the current editions, but also has a gift and vintage books collection... It's the perfect unique gift idea!

Pleasure: A new sure hit!

2008-09-18T08:21:00.001-07:00

Candace Bushnell's new novel, "One Fifth Avenue" is having its coming-out-party this Monday 22nd of September at Carrie's fave City in Barnes n' Noble, Union Square. Special guest star, the creator herself of course, who will be signing our new guilty-pleasure reading material for October! To have a sneak peak about the story, read here.

Ideas: Get your own...

2008-09-18T07:08:00.000-07:00

...fix! It's officially autumn... and Pumpkin Spice Lattes are in the house of Starbucks! For the girls who are on their new season diets, you can check your calories intake here!

Ideas: Fight the gloom with macaroon...

2008-09-17T10:58:00.000-07:00

At times like these, when the whole economy is suffering... places like Laduree are heaven on earth! Although it has opened its doors since 2006, the famous Parisian tea room with the oh-so-lovely sweets, Laduree has a London home too... in Harrods! Bringing the best of both worlds... is a sure marketing success! I love how Harrods keeps shifting things around and keeps the momentum going... First the Krispy Kreme... now the ultimate luxury dessert! We'll keep watching for the next surprise!

Business: Facebook's Success...

2008-09-07T15:11:00.000-07:00

...World Domination??! It's fun... It's useful for staying in touch with friends and remembering their birthdays... It's a guilty pleasure... It's smart... yet now, it's too dangerous that you just can't live without it! In an article in the New York Times Magazine, some confessions of Facebook members express our biggest concerns about the site and reveal how a smart business idea has changed the lives and habits of millions of people... "Yet Ahan knows that she cannot simply walk away from her online life, because the people she knows online won’t stop talking about her, or posting unflattering photos. She needs to stay on Facebook just to monitor what’s being said about her. This is a common complaint I heard, particularly from people in their 20s who were in college when Facebook appeared and have never lived as adults without online awareness. For them, participation isn’t optional. If you don’t dive in, other people will define who you are. So you constantly stream your pictures, your thoughts, your relationship status and what you’re doing — right now! — if only to ensure the virtual version of you is accurate, or at least the one you want to present to the world."

News: Welcome MTV Greece!!

2008-09-02T15:31:00.000-07:00

MTV showed its face in Greece last night, when it commenced its broadcasting in the Athens region. We can't wait to see national artists, like Matisse, getting the chance to become an international band, like they deserve! We can't wait to see all the MTV trademark shows to be translated to the Greek reality... either!!!

Innovation: Philippe Starck goes green...

2008-08-26T08:49:00.000-07:00

Who would have thought that being green and efficient, can look so good? The star designer launches a new product to his collection, one that not only will become a trend, but will also could potentially produce up to 80% of a home's energy. The miniature roof-top windmill isn't an eyesore either... It's blades are designed of transparent plastic, which is virtually invisible up on a roof. Starck certainly is too cool for his kind of school!

Ads: Time to Fight back?

2008-08-21T12:28:00.000-07:00

WSJ: "Microsoft is turning to Jerry Seinfeld to star in a new $300 million advertising campaign, one of the largest in the software giant's history". The lucky agency behind the lucrative deal is Crispin Porter and Bogusky, a Miami-based ad agency. CPB's got some test ahead of them...

Innovation: Nintendo moves forward...

2008-06-09T13:44:00.000-07:00

by venturing into a new type of application for its Wii powerful remote... the Wii Fit! Making exercise a game? Check! Enticing women of all ages to Nintendo's target audience? Check! Stepping away from its market segment? Check! Talk about sound marketing...! With a budget already splurging its way towards consumer awareness - a visit in Times Square will give you a slight idea of Nintendo's aggressive pitch - it sure feels like a sure bet!

Innovation: Your summer accessory...

2008-05-11T17:35:00.000-07:00

Another accessory created to Apple's advantage has hit the stores... The polyutherane case, from Aquapac USA, keeps your ipod dry will lounging at your pool, training for the Olympics or scuba-diving at Turks & Caicos. Enjoy!

Movie: Ain't Happening...

2008-05-10T21:31:00.000-07:00

All the juice that comes from marketing a film is originated from its Preview (aka Trailer). The Preview tells a story... to shock... to intrigue... to provoke... to move... to entertain... but most importantly to creat a Buzz for the Ca-Ching purpose! At the coming film, "The Happening" by Night Shyamalan, either of those things are happening... Sixth sense, yes, was a classic... but this is simply disturbing Mr. Night!

Ads: Creative Genius...

2008-05-09T07:36:00.000-07:00

Although, no one after the age of 5 (maybe even before that as well) is a fan of clowns... let alone the horrific soundtrack of the circus, unless we are talking about Cirque du Soleil, one can really appreciate the creativity of this ad... The "Underwater Circus" of Campbell-Ewald agency created a magic production for Farmers Insurance... After all, there is nothing more important than insuring your child's dreams...

Innovation: Apple is on Air

2008-01-15T23:40:00.000-08:00

... yet again! The single thinnest laptop that has ever been produced... It weighs 3 pounds and the products new ad is just too hard to believe, view it here! Give us a break Steve, we just got our iphone!!!

Ads: Old-School all the way...

2007-11-28T00:06:00.000-08:00

is how Apple is doing it... One must admit they are the funniest ads ever, just because... they are so REAL! I mean brutally real! Vista vs Mac, hmmm... Mac vs Vista... tough one! It's the old washing powder type of marketing that does not need to say more! Point taken!

Food for thought: Do You Read or Skim?

2007-11-08T12:05:00.000-08:00

The so-called French intellectual, Pierre Bayard, after a heavily irritating and blunt interview at the New York Times magazine, reveals the reason why publishing companies are doing better than ever before and people read less than ever before! Skimming is the new way of reading or simply not reading according to Professor Bayard... We live in an age that strong marketing can manage to sell books with the title "How to talk about books you haven't read" and "Confessions of an Heiress" written by Paris Hilton. One would think that it'd be better to use the power of marketing for more influential purposes... like selling Al Gore's book, "An Inconvenient Truth".

Ads: Absolut gets influential...

2007-10-28T10:35:00.001-07:00

with its latest ads that bring political, social and environmental awarness issues into play. After its Absolut "Fill-in-the-Blank" campaign that lasted over a decade, Absolut Vodka has turned a new leaf in its influential marketing strategies. With the catch phrase "In an Absolute World", the brand portrays not only funny and expected sexual connotations, but instead it focuses now on issues such as conjested traffic, pollution and global warming. After recognizing the influence of Al Gore to the world, since he was just awarded a Nobel Prize, we cannot help but wonder how many green marketing awards Absolut will win with its "ice-cubes" ad! Simply brilliant...

Tribute: The Business Woman

2007-09-26T20:31:00.000-07:00

It is such devastating news for us to learn that Anita Roddick, founder of The Body Shop, has passed away earlier this month. She suffered "a brain hemorrhage, her family said" as the New York Times reported. Anita, an icon for all women, portrayed in utter perfection the roles of a businesswoman, a marketeer, an activist, a philanthropist and an innovator! From the creation of The Body Shop, a business with a mission to end animal testing and protect the environment, to her numerous campaigns on causes, such as saving the rain forests, debt relief for developing countries and anti-sexism; Anita was an inspiration to every 21st century girl out there! Ms Rodick, we salute you and shall always remember you!

Ads: Most Provocative ad 2007 award

2007-09-25T21:05:00.000-07:00

goes to... none other than Tom Ford! And you thought that back in the day, the Gucci ads were raunchy? The marketing sense never has failed on him, one must admit... The creative mind for this campaign had to be Terry Richardson, aka ad-provocateur. The guy, responsible for bring the luxury goods to the masses, is now busy with his new venture... bring premium-uber-luxury back! His new store in Madison Avenue, a men's only haven, is re-emphasizing on tailor-made, one-of-a-kind designs for men. A concept that has never existed before... and targeted to the very few and eclectic, i.e those who can afford it! That's niche for you...

Ads: Hennessy better than Martini?

2007-08-17T01:35:00.000-07:00

How long has it been since you last saw a TV commercial and just did not want it to end? The 90's era, when companies invested heavily on producing something ultra-extravagant and premium for the TV sets is long gone... But few connaisseurs still got what it takes to get you back hitched on the ADs game. A true connaiseur for all things luxury is LVMH and its latest ad for Henessy is definitely flaunting its taste! No question, it was voted in this week's top 5 ads in adforum, since it even rivals the status of Martini ads in all its strength points: location, music and sexuality... The mastermind agency that raised eyebrows and created this ad is Berlin Cameron United, who have a trully respectable clientele already. So, sit back, get a glass and enjoy...

Ads: Most Innovative distribution point...

2007-06-28T06:33:00.000-07:00

has been the marketing on the baggage claim at the marco Polo di Venezia airport, in order to advertize its Casino di Venezia. The baggage claim has been redressed to look like a russian roulette... Additionally, the Casino provides free tickets to passengers and tourists to gain visits... The result? A 60% increase in the number of visits. Are bettings on what-number-will-your-suitcase-be-on-to currently played?

Walk on water? Naaaah... try better!

2007-06-25T00:58:00.000-07:00

Try hopping on it! This new gadget for the extreme sport fanatics, AquaSkipper certainly screams unique... A fun thing to use in order to jump like a looney on the water and be this summer's attention grabber! It's patented design is made of hydrofoil wings and fiberglass spring that let you fly across the water by hopping up and down. It may be fun... it may be totally useless... but who caaaaaares??? Since, there's nothing else like it! One of the best marketing advantages in business is innovation! So, hydro-hopping it is...

How far would you go for Cartier?

2007-06-19T06:20:00.000-07:00

You always admire when established brands turn over some of the profits to charitable causes... Like in the case of Cartier, by creating the Love Collection and donating 10% of its worldwide sales to charity organisations all around the world and even declaring June 8th, its official Love Day that is to be celebrated annually (due to this year's tremendous success), this marketing buzz has reached every point on the planet... And if you haven't noticed anything yourself, well then, you must have been sleeping... But what is trully astonishing in this love propaganda, is how a charitable cause has revamped the classic luxury brand more than celebrating the causes per se it supports. At least this case-study marketing tool generates good merits and sets a great example to all kinds of consumer-seller moguls out there...

Best Public Speaker Award...

2007-06-14T02:29:00.000-07:00

... without a doubt goes to Al Gore! After his Inconveniently Truthful speech to raise social awareness about global warming in the Megaron in Athens last night, one can only crown him Mr. How-to-capture-an-audience 2007. You can only wonder how on earth did he manage to be once the next President of the United States and did not actually become The President of the United States. Well, if his efforts for the environmental cause follow through and people begin to be proactive... it is all worth it! After a series of opening lines and rechewed jokes, Mr. Vice President engaged the Greek crowd with his wisdom on the definition of the word "crisis" - a word originated from the Greeks of course- which in japanese is translated as danger and opportunity. He said, therefore, that "A time when the climate crisis is the most dangerous obstactle we are faced with is at the same time the greatest opportunity to fight over...". Later on, he hit the audience hard where it pains the most- the current political situation- by saying "Politcal democracy is a renewable resource". After an hour and a half of this environmentally alarmed campaign you just cannot sit back and relax... You got to buy his DVD and book, pronto! And that's how it's done...!!

Best Christmas Marketing Idea...

2006-12-21T01:28:00.000-08:00

...this year is definetely Google's Earth Santa Toy Hunt!!! Google is yet again a step forward with its latest application on its famous web atlas... It decided putting some christmas glitz on it! How more unique, creative and playful you can go? It's the perfect Christmas game for kids, since everyday, until Christmas day, you are given a clue and have to discover a gift hidden in a special place all over the globe! But it can be addictive for adults too... What else can you to do to kill some of your dull morning office hours than globetrotting around Google Earth?

Whatever you dream... this Christmas!

2006-12-20T05:14:00.000-08:00

Just what we all need this time of year! A warm message to motivate us and reevaluate our goals for the new year! BBH brings you another inspiring Johnnie Walker ad, just in time to make you decide what your new year's resolutions should be...

Impossible is nothing!!!

2006-12-15T07:10:00.000-08:00

We see a lot of design objects lately, but i mean the ipod has taken over the world! This new piano-like table is a sound system for your ipod that can be turned to a unique office desk or even a dinning table (eh! not so cool...). Nicholas Lovegrove & Demian Repucci are the creative designers for this Concerto table Since, we're on the subject of Christmas lists these days... I'd definetely add this one in (source)!

Get your Gold on...

2006-12-15T04:52:00.000-08:00

Italian designers Dolce & Gabbana take it up a notch, by opening a new Gold restaurant in Via Poerio in Milan! The golden theme is in tack with there limited golden edition of Motorola RAZR... "Everything, from the stairs to the luminaries gleams in sparkling yellow hue" (source). Well, it was about time! I mean Roberto Cavalli's cafe in Milan has been keeping the model-hungry clientele for years.. D&G are the only designers that can make tacky into classy... It shall be a golden year for sure!

Sexiest Christmas ad...

2006-12-15T03:15:00.000-08:00

...this year is undoubtedly David LaChapelle's Boots ad! And its already known that anything LaChapelle does is sexy! It definetely is unconventional, kind of the Bad Santa movie - nothing PG and christmacy about it! Andy Brent, marketing director for the ad, said "We want to bring some glamour into women’s lives this Christmas and remind them to take time out for themselves to look and feel special too." (source) and the final product for this brilliant campaign was supermodel femmes fatale applying make-up while having to deal with all things domestic too! The £15 million campaign was a creation of advertising agency Mother London by creatives Damon Collins, Iskra Tsaneva, Jo Forel, with agency producer Emmalou Johnson. So men, get your ladies gorgeous this season...

Put some Xmas on...

2006-12-14T01:20:00.000-08:00

Check out ipod shuffle's new ad.. It's groovy, don't you agree? People are wondering what gifts to buy for Christmas and I think that this one should be on top of the list! Can you imagine going to work or the gym witout some music on? It's become a necessary accessory... like makeup for women!

Tate goes Grande!

2006-07-26T07:29:00.000-07:00

Tate Modern is planning not only to be the most visited modern art museum in the world, but also one of the biggest in size along with George Pompidou Center in Paris and the Museum of Modern Art in New York. According to the International Herald Tribune article the musuem is planning to be all dressed up just in time for the 2012 Olympic Games, since being the host city. You can view the various proposols by clicking on the image!

Simple and Clean...

2006-07-26T07:00:00.000-07:00

Italy's Leo Burnett Co. S.r.l. sure can kick it! This ad for Ariston's Aqualtis Washine Machine is a true gem! A concept so simple, yet original, with visuals that scream creativity combined with a moving song (Vangeli's "Ask the Mountains" feat Stina Nordenstan) seem to be the recipe for winning the Cannes Lions - International Advertising Festival, 2006 (Gold Lion) for Home appliances & furnishings.

Introducing you the Space Beetle...

2006-07-19T03:51:00.000-07:00

VW has been driving mad apparently these days... Apart from the recent comeback of the Rabbit and the teary fairewell (for now) of our loving Golf, there is a new development on innovative design petit automobiles... the space Beetle. Well, it has not yet proved itself able to fly, but it is a considerable insight of what the future upholds. Perhaps, BMW is constructing a concept car of its own... the Underwater Mini..! Soon at a dealer near you!

The real winner of the Mundial...

2006-07-11T09:11:00.000-07:00

Italy may have been the receiver of the golden world cup this past Sunday, but France was certainly the winner in the battle of the football ads! CLM/BBDO France has scored the big goal by creating this ad for France Telecom... Allez la France, alors!

Want to be on the safe side...

2006-06-21T06:32:00.000-07:00

... so that your divorce won't necessarily be a period of depression also? Then you got to have the right lawyers! Check this ad created for Sanders, Lyn & Ragonetti Associates... the owner of the porsche would wish he'd known them... Thanks Ilias for the funny ad!

When the marketing gurus join forces...

2006-06-17T04:22:00.000-07:00

Just so you know... having an ipod today doesn't make you all that modern! But, having the new nike ipod nano is what makes you really kicking! When you fancy going out for jogging or simply melting the treadmill, you need to have the right motivation. The Nipple guys have created the perfect motivation... your personal coach! If music is the way to run, your shoes will do the talking and your ipod the listening... The nike ipod provides you a pair of magic Nikes with a sensor in them that controls your pace and gets connected with your ipod. This way "your run takes on a whole new dimension". The songs change depending on your rhythm... How cool is that?

World Cup Madness!!!

2006-06-15T09:55:00.000-07:00

Can you believe this ad???! This worldcup mania has been the perfect gift for the advert people... Even garage doors use this event to get noticed nowadays! Well, i guess commenting on the woman's boredom during this man-stuck-infront-of-telly period is the natural way to go...

Can you bet on it?

2006-06-12T11:47:00.000-07:00

Sportingbet.gr has created these funny ads to tell you that gambling is all about probability! If you got that covered you got to play on... Like this one... Love at first site?
The probability that Mrs Mary is going to have grand-children?

The probability to stare at this picture for more than 30"...?

or what's the chance that Panos is the father of this kid? (when considering that all Greeks are white...) Hillarious!

ipod rocks San Fransisco...

2006-06-04T06:10:00.000-07:00

On top of union square the biggest outdoor ad was certainly the new funkier ad for the ipod! Get in tune..

For those of you who know...

2006-06-02T11:25:00.000-07:00

Anna Vissi's incident that would make a kicking campaign for Amstel! We salute the creator!

Get Protected... and find The One!

2006-05-18T04:07:00.000-07:00

This extreme and provocative but also tastefully made ad is created by TBWA Paris agency as an AIDS campaign. The sure thing is it will produce strong arguments and thoughts, but the graphics at least are exceptional...

Do you get it?

2006-05-16T00:50:00.000-07:00

the provocative Levi's...
polished as a mirror...
as fast as mazda...

a trully original ad created for Glassex...

Meet the craziest ad agency in America...

2006-05-12T00:55:00.000-07:00

... Crispin Porter and Bogarty according to Businessweek. The famous agency, with almost zero TV ads, were the ones responsible for the 90% of the MINI's success in the US. One of their work worth mentioning is when they run a Ford Excursion around urban markets placing a MINI on top of the gas guzzler. The message implied was that "an Excursion owner was taking his MINI to the country for the weekend, instead of his skis or a surfboard". This stunt established in the US the idea that petitte is practicle yet pretty... which was the signature selling point for the MINI brand.

BMW brings innovation...

2006-05-10T06:56:00.000-07:00

A new feature of night vision that hasn't been used before in regular cars is added in BMW 7 series... The video appears to be extremely convincing, however on a second thought, how often do you happen to be in the middle of darkness and your big lights seem to be inadequate?

So that you'll never run on flat...

2006-05-09T01:46:00.000-07:00

Goodyear lives up to its name! The new series of ads, created by Leagas Delaney agency in London, shows us why changing a tire can be dangerous. The ad uploaded is by far the best one...

Another cow parade...

2006-05-08T00:42:00.000-07:00

... to be pride of is held in Athens today! The world’s largest public art event, originated in Chicago and New York in 1999 continues to grow by gathering new artists all over the world to express themselves on the standard statue cow, in order to create an auction in the end of the event for charitable causes. This cow not only represents the trends of art nowadays, but more importantly it is a symbol of unity and philanthropism...

Picasso's art ranks most expensive in auction history...

2006-05-05T05:20:00.000-07:00

...as a portrait of his mistress Dora Maar is sold for $95.2 million in Sotheby's on May 3rd. The painting "Dora Maar au chat" becomes the second highest price ever paid for a work of art at auction, after "Boy With a Pipe (The Young Apprentice),"which is also a 1905 painting from Picasso, created in his Rose Period, which brought $104.1 million at Sotheby's. Apparently the bidder was not familiar to the Sotheby's executives and was sat on the far back of the auctioning room. Viewers said that he was holding his 1340 numbered plate and bidded in an unusual style. The bidder remains to be unknown, an added element to characterize Sotheby's auction trully spectacular. It appears that the art market has bounced back fiercely...

What an MBA won't teach you...

2006-05-04T03:46:00.000-07:00

is the truth about advertising!!! This trully brilliant and hillarious clip is the creation of director Tim Hamilton back in 1999. Nevertheless, if you view it it perfectly applies to the bitchiness involved in every workplace... especially when it comes to advertising! (source)

How Kaavya Got Signed and Got Caught...

2006-05-03T01:18:00.000-07:00

Only a month ago, every student at Harvard University was envious of a fellow freshman, Kaavya Viswanathan, who got a $500,000 deal by a prestigious publishing company, Little Brown & Co, for her new fiction How Opal Got Kissed Got Wild and Got a Life and for a following novel. On top of that, DreamWorks expressed an interest to create a movie based on Kaavya's book. For an unpublished writer at the age of 17, sealing this deal, seems beyond any kind of imagination... However, the story unfolds in a bitter ending as the Harvard student gets caught plagiarizing 14 passages from author Megan McCafferty's novels, Sloppy Firsts and Second Helpings. Kaavya publicly apologizes about 'internalizing'' McCafferty's words in her own writing, since she has been a fan of the author from a very young age and resorts to cancel all books published, until the novel is reviewed. More updates on the story can be found in Harvard's magazine, here.

Mac does it simple...

2006-05-03T00:45:00.000-07:00

when it comes to advertising! It appears that Apple's CEO, Steve Jobs, has resorted to the traditional way of marketing his products, by confronting the competition head on. The new series of TV commercials features a humorous comparison between PCs and Macs, portrayed by author John Hodgman as a nerdy PC and another younger, sexier actor as the Mac (source), who discuss about viruses, unexpected freezes and the iLife software package. This could be the perfect case study for hostile advertising (click on the image to view it)... The war is on!

Hold your breath...

2006-05-02T01:44:00.000-07:00

as David Blaine is at it again!!! The infamous illusionist who starved himself for 44 days in a glass box over River Thames in London, in 2003 after have been sealed in an ice block in Times Square for 62 hours in 2000, now, reemerges with a new stunt that will have him submerged in a water-filled sphere (8 ft in diameter) in front of the Lincoln Center in New York for 7 days and 7 nights, using tubes for air and nutrition. The ultimate goal of this event will be to hold his breath underwater to break the world record of 8 minutes, 58 seconds. This is Day 2, and all goes as planned... Good magic is good marketing, no?

Martha Stewart designs your life...

2006-04-28T01:19:00.000-07:00

Now you can get tips about lifestyle, beauty, interior design and fashion from the domestic diva. Martha Stewart just launched a new magazine called "Blueprint: Design your Life" targeted for the thirty something ladies who have just purchased their first home and need a mother figure to show them the tricks... Businessweek characterized it the antithesis of Wallpaper, so there you have it, the lifestyle magazine for the girl next door...

Dum or dummer????

2006-04-27T06:19:00.000-07:00

Some people are dum after all! Check out a guy who played dare with his girlfriend in order to get her to do a threesome at http://www.helpwinthisbet.com/404/. What he'd lose if he didn't succeed the bet? Simply admitting that he is an idiot. It seems that his site is doing fine and he has a charisma in guerilla marketing! I wonder who's dummer in this story...

Magnum does it's magic again...

2006-04-27T03:02:00.000-07:00

...by creating an ad so delicious and tasteful, yet vibrant and against the stereotypical ice-cream scenarios. This new ad is created by McCann-Erickson and you can view it by clicking on the image above. Get tempted...

Go glam these holidays...

2006-04-25T05:40:00.000-07:00

in Mykonos's recently rennovated and new member of the design hotels, Mykonos Theoxenia. This hotel, built in 1960, by Aris Constantinides, is considered to be of historical value and is sited in the center of the Mykonian town with a breathtaking view of the agean sea. The hotel names its design style as glam sixties, which is the work of the interior designer Aggelos Aggelopoulos. So if you're considering to follow the Mykonos hipe, do it with style in the hippest hotel of the island.

Impossible is nothing for Kevin Garnett

2006-04-17T03:12:00.000-07:00

the biggest athlebrity of NBA is now part of the Adidas "Impossible is nothing" campaign. The latest ad by Adidas is trully genius, since it combines the humor and the underlying message aimed to inspire teenagers. As published in Adpunch, Kevin Garnett is a great role model for the brand, because "His determination and leadership on the court are what make him such an exceptional player".

New Pepsi ad features Christina...

2006-04-14T01:14:00.000-07:00

which adds a bit of a controversy to it, knowing that Ms. Aguilera was a devoted fan and once the face of Coca-cola. Pepsi has been boosting its image by creating the battle of pop icons and the most popular and enjoyable of all will be the one between the two Mouseketeers, Britney and Christina. But when it comes to the ad (click on the image to view it) itself, it's a bit of a downer... Pepsi has produced dozens of more impressive and smarter ads than this one, such as the one with P. Diddy aired in 2005's Super Bowl game.

Madonna back on stage...

2006-04-13T02:36:00.000-07:00

Queen Madge is at it again... She's ready to take the world by storm and make us burn our credit cards to watch her perform the most overexposed album for 2006. But hell ya, it's worth it and as she says: “I'm going to turn the world into one big dance floor”... So stay alert and watch ebay get happy!!

Rexonna fires up!

2006-04-12T07:23:00.000-07:00

Rexonna has initiated a new guerilla ad that will certainly strengthen its marketing power... This one was commented by CreativeCriminal... see if you get it!

Vicks gets you addicted!

2006-04-10T08:47:00.000-07:00

Who could believe that a product like Vicks would create the most fun and addicting site of the moment? Vicks created an online game "the diary defender" for the launch of its new product Vicks First Defence that gets you excited about it by playing, but most importantly it advertises itself brilliantly... So give it a go by clicking on the image above... you'll be playing all night coz Vicks doesn't let the bed bugs bite!!

BBDO "Agency of the year 2005" ...

2006-04-09T02:56:00.000-07:00

... for all the right reasons! BBDO New York has created the new ads for Cingular... the newest and thinnest cell phone in the market. This ad has a great vibe, so click on the image to view it!

Absolutely Kreative...

2006-04-02T03:10:00.000-07:00

the Absolut Kravitz campaign that is! Absolut took its advertising one step further by collaborating with Lenny Kravitz and producing a song for his new video. This song has been remixed in ten different versions by the producers of the moment, such as Little Louie Vega, Jazzanova and Nikkos Patrelakis. These songs can be downloaded for your liking on www.absoluttracks.com . The most thrilling experience however of this campaign is not just the smart idea of Absolut to combine its product with music... its the skip-a-heartbeat feeling once you enter for the first time on the site... The visuals combined with the rocking vibe that comes from Lenny's music leaves you in awe... You can select the track of the producer that you like most and when it uploads you're trasnferred to a new venue specially designed to fit with the style of the producer. You even get to see an image of the artist that seems so real.... you think he's about to start dancing! This is new advertising...

You know you've made it when...

2006-03-28T12:33:00.000-08:00

...you are asked to be on a GAP ad! Here's a flashback of GAP's 2002 ad featuring Kate Beckinsale and Orlando Bloom. These chaps had just set foot on their career ladder and being the faces of GAP certainly gave them all the reassurance they needed! What a wonderful film this was... to include Mr. and Mrs. Perfect! However, now our beloving clohing store is remodelling and has created another ad create by Spike Jones in order to grab your attention... You can watch it here!

Kelly Osbourne... the new "face" of Accessorize!

2006-03-27T09:42:00.000-08:00

Politically correct or just plain stupid???? Good for them not sticking with the mainstream trick of skinny fab looking models (what happened to Mischa Barton?!)... but choosing Lady Kitch makes me wonder about the results!

A silly comment loving event for a good cause...

2006-03-26T09:53:00.000-08:00

It's this time of the year again, when Eurovision approaches and some countries are working hard (aka Cyprus, Turkey, Greece and Sweden) for this flop fest and others are playing it cool by doing nothing and appearing unprepared until they get riduculed on stage (aka UK, France and Spain)... I think this year it'll all be different! First and for most because Maria Menounos will be presenting the show and second because it will be held in Greece! It will certainly be another high-calibre event for the Greeks to clean up their act and show their million dollar Olympic face again! One things for sure, Eurovision is a great way to advertise the winner country's touristic treasures! So live your myth in Greece...

Pink says it raw!

2006-03-26T08:24:00.000-08:00

Pink ridicules the superficiality and the clueless behavior of today's american pop culture icons in her latest music video "Stupid Girls". She's been bolder than ever in this parody that satirizes splitting images of Paris Hilton's notorious sex tape, Linsday Lohan's careless driving, Jennifer Simpson's raunchy music video and Mary-Kate Olsen's love for Hollywood's ultra trendy bootique store. This video certainly gives a positive strong message to young women and shutters the media's obsession for all things beautiful yet not necessarily smart.
Pink herself comments on the storm she created by saying: "I love the discussion that's going on right now. There's always a backlash when you challenge people's convictions and their heroes"But I don't do all this so I can be in Us Weekly every week. I don't do this so that people think I'm cool."I never said I was perfect, and I never said anybody else doesn't have permission to make fun of me for what I do. I'm a walking contradiction. I'm a hypocrite sometimes. I'm a work in progress."But I'm working to be better. I'm seeking out smart people and responsible women, and I'm standing up for animals. “I'm not making fun of a certain person, I'm making fun of an idea, and I think they're missing the point. Sexy doesn't have to come with the price tag of being dumb."
Well spoken Pink! Although this idea could be a perfect tool to make her the next pop queen idol!

James Blunt sells his sister on ebay...

2006-03-22T12:19:00.000-08:00

Move over Jamie Foxx's bentley, Britney Spears's antique chair... here comes the latest trend in celebville: SELL YOUR SIBLING! WTF??? Apparently James's sister needed desperetely to fly to Ireland for a funeral, but could not find a flight. Then came brilliant brother to the rescue and auctioned her on ebay until someone would fly her with the requirement that the buyer will treat her nicely. The prince was found who ultimately flew her by helicopter and became her beau for the last 18 months...
And just when I thought James Blunt was successfull!

Charlize Theron strips for Dior...

2006-03-20T13:02:00.001-08:00

...and who is not gonna adore this ad??? OMG it makes you want to watch the whole thing over and over again... this is even better than the first one Theron did for j'adore perfume.
That's it! There's no job for models no more... Nicole Kidman is for Chanel, Uma Thurman for Louis Vuitton, Halle Berry for Versace, Diego Luna for Zegna and the list goes on... are the ones who seal the deals with the leading luxury brands and become their new faces! You got to be an acclaimed actress to be a supermodel nowadays... so why Kate Moss is still on business???

Zazoo... zazoo.. zazzz up!

2006-03-20T12:36:00.000-08:00

This is one of those ads that you haven't got a clue what the product is goint to be... it catches you off guard! Well this one created by Stef Selleslaghs in Brussels really works! You'll just wanna make this kid zazzz up and buy whatever that is this ad is selling! Watch it here!

One for the ladies...

2006-03-16T16:23:00.000-08:00

Girlfriends, this coloreria italiana ad is for you! I think this coloraria ad just kicks ass... however I doubt if anyone takes the soap seriously to trust its clothes with it, but it surely is a cool image to associate the product with it! The ad will have other uses than selling soap, such as to create expressions like "I found a coroleria guy" or "He needs to be coroleriaded"... be creative, find some more!

The bestest ad ever...

2006-03-16T13:34:00.000-08:00

My bad... apparently there's nothing remotely close to Honda's ad "Honda Choir" created by Wieden & Kennedy London with the self-proclaimed "best ad ever" in the previous post. Toyota's RAV4 is soooooo yesterday! Apparently the ad has attracted some controversy in the UK mainly because of the high level of downloads that it has originated. More of this you can find out on "welcome to optimism".

Fashion & Cosmetics Moguls do detention...

2006-03-16T13:05:00.000-08:00

The french antitrust regulators took action to control the unrealisticly high prices of top luxury goods and perfume companies by issueing fines. The Competition Council explained that a certain group of companies had set up a price agreement to "artificially inflate prices" and threaten those who were unwilling to follow suit.

According to the Herald Tribune, yesterday, the companies that were fined were Sephora of LVMH (Louis Vuitton Moet Hennessy) group by 9.4 million, L'Oreal by 4.1 million, Chanel by 3 million, Parfums Christian Dior by 2.2 million, Yves Saint-Laurent Parfums by 1.8 million, Guerlain by 1.7 million and many others.

The brands in order to defend their case justified their high leveled prices as a means to keep their good quality and luxurious image in tact. Will these fines rationalize luxury suppliers? I surely doubt so... but it's a good start!

Move over Pink RAZR... GOLD D&G has arrived!

2006-03-15T15:27:00.000-08:00

Can you keep up?? Motorola did it again!! After thrilling us with its sharp silver & black razors and becoming a household name again on mobile innovation, it treated all girls with pink cute little gadgets that was spring's must-have of 2006. But, what can top this new obsession? A collaboration of Motorola with Dolce & Gabbana to create an exclusive gold razor v3i is all that Victoria Beckham could have hoped for! This limited edition razr of a thousand only pieces is sold exclusively in Dolce & Gabbana boutiques. Sigh! When genius meets style... (Source)

Best Ad Ever...

2006-03-15T12:43:00.000-08:00

A trully cool ad for the Toyota RAV4 has just came up and not only are we talking about a classic catchy tune... there's an awesome scenario that goes along with it! This ad is surely done by marketing wizards!!